Assess your website
Review your website from a customer’s point of view. Use the self-assessment to identify a priority, then explore what a focused improvement can change.
How well does your website support customers?
Answer five questions based on what you know. The result reflects your answers. It is a guide for a conversation, not a measured site audit.
- A first-time visitor can quickly identify who you serve and how you help.
- The site is current, credible, and matches the quality of the business.
- Each important page has one clear next action that is easy to complete.
- Service purpose, internal links, and page information support relevant searches.
- Lead follow-up is consistent, prompt, and not dependent on memory.
Enable JavaScript to complete the self-assessment.
Examples of website improvements
These examples show the purpose of the work. Choose a topic to compare a common issue with the intended improvement.
Clarity
Current issue
- Headline speaks in vague agency language
- Too many competing messages on the page
- Visitors cannot quickly identify what the business does
Intended improvement
- Visitors can quickly identify the business position
- Services match the purpose of a client decision
- The next action is clear
Trust
Current issue
- The design is generic or out of date
- The page hierarchy makes the business look less established
- Evidence is difficult to find
Intended improvement
- The page hierarchy presents a current brand
- A clear structure makes the site easier to trust
- Evidence, process, and next actions support trust
Lead flow
Current issue
- Action buttons do not match the visitor purpose
- Forms ask unclear or unnecessary questions
- There is no clear connection to booking or follow-up
Intended improvement
- Action buttons match the visitor purpose
- Forms ask clear and necessary questions
- Lead capture connects to a defined follow-up system
What we review before recommending work.
The self-assessment is a starting point. A project review checks the site and the business needs in more detail.
A clear message
A visitor can identify who you serve, what you do, and why your business is credible.
Useful pages
Each page has a defined purpose. Services, evidence, and answers support the visitor’s decision.
A simple next step
Important service pages give people a clear action and a simple way to make contact.
Relevant search structure
Page content and internal links match the searches that matter to the business.
Reliable follow-up
A request reaches the right person and follows a defined response process.