Case Study: A Rebuild That Loses Nothing
A rebuild that loses nothing
A wellness clinic in the Greater Toronto Area · Health & wellness services · Live — launched July 2026
We rebuilt an established clinic's aging website from the ground up — the demo rot removed, every real page and post carried over intact, and the old URL space mapped so no bookmark, backlink, or ranking was left pointing at nothing.
The problem: An established clinic's WordPress site had rotted around its real content: a fake demo contact page, a dead booking button, dozens of indexable theme-demo pages, and the same program priced three different ways.
What we built: A complete rebuild on a fast, static foundation: every real page and post migrated and reviewed, a thirty-seven-redirect ledger preserving the old URL space, structured data throughout, and working contact and booking paths.
The outcome: Live since July 2026 and in daily use. The demo noise is gone, old links still resolve, and the engagement has continued past launch into ongoing care and follow-on work.
The problem — A site rotting around its content
The clinic is real: an established Greater Toronto Area wellness practice with loyal clients, a deep service list, and years of articles. Its website was something else — a WordPress install where theme-demo scaffolding had never been cleared, slowly burying the real business.
What we built — A clean foundation, nothing left behind
A complete rebuild on a fast, static foundation, planned around one promise: the clinic loses nothing — not a page, not a post, not a link. Functionally, the work had four parts.
Results — Honest, and early
The site went live in July 2026 and the clinic runs on it daily. The engagement is young, so the story is not a ranking chart — it's what is now true that wasn't before.
The logic — Why the boring parts were the work
Nothing in this build is exotic. The judgment lives in what was treated as precious — and what was treated as disposable.
We build the tools companies would rather own than rent.