Case study / Web · 2026
A wellness clinic in the Greater Toronto Area
An established clinic website rebuilt with its articles, service information, contact options, and mapped links.
Content, links, and the next step for a visitor.
01 / The need
The clinic had service pages and years of articles. Its WordPress website also contained theme-demo content that did not belong to the business.
Correct the contact page. The page displayed a demo address and telephone number instead of the clinic’s details.
Repair the booking link. The main Book Appointment button pointed to an empty page anchor. It did not open a booking service.
Review the existing pages. About 35 theme-demo pages were available for search engines to index. A clinic program also had different prices on different pages.
02 / The build
The initial rebuild covered content, links, contact details, booking, and search structure.
Clinic pages and articles moved to the new site, with text and images checked during the migration. Content that needed the clinic’s judgement was flagged for review.
The initial rebuild included 37 redirects. The record mapped legacy pages, sitemaps, and a broken URL to suitable destinations.
The site uses the clinic’s contact details. The main booking button leads to a booking path.
Articles include structured data and breadcrumbs. The site includes local business information and a consolidated sitemap.
Built withAstro · Vercel
03 / In practice
The site launched in July 2026. The clinic has continued with content updates and further website work.
What the initial rebuild changed
After launch
The engagement continued under a care plan, with content updates, campaign support, and new practitioner pages.
04 / Design decisions
The rebuild needed to improve the site while carrying forward useful material.
A static website gave the project a defined set of pages and content. It removed the theme-demo structure from the new site.
Visitors can arrive through bookmarks, search results, or links on other websites. The redirect record gave the team a way to check these routes.
The migration retained clinic-authored text. Items that needed the clinic’s judgement were marked for review.
Continued support
The care plan supports content updates and further website work. New services require a defined scope.
Keep offices in different countries separate.
A custom CRM with import review, country records, contact filters, and outreach lists.
A structured request for the sales team.
A brand directory, a filterable catalogue, a quote request form, and a dashboard for content updates.